The research support is overwhelming. "Purposeful companies outperform the market by 42%".Purposeful companies are built by leaders who lead with purpose.
Leading with purpose is critical to leadership effectiveness given the constant pace of change and the countless tasks we are involved in as leaders. To be purposeful is to focus on the most important contributions you can make to your stakeholders as a leader. Your purpose is your "personal why" and not the "result".
What's your leadership manifesto to your team? This is a simple, yet a powerful question to ponder over. Unfortunately many leaders get caught up in the noise and never take time to figure out why they are leading and why others should feel excited to come along with them. You need to define the purpose of your leadership and work hard to stay true to your "true north".